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Propertymanager | Buyers, Sellers and Renters Blog

Wednesday, August 19, 2020   /   by David Cool

Sellers Are Returning to the Housing Market

In today’s housing market, it can be a big challenge for buyers to find homes to purchase, as the number of houses for sale is far below the current demand. Now, however, we’re seeing sellers slowly starting to come back into the market, a bright spark for potential buyers. Javier Vivas, Director of Economic Research at realtor.com, explains:




“Seller confidence has been improving gradually after reaching its bottom in mid-April, and now it appears to have reached an important recovery milestone…After five long months, sellers are back in the housing market; while encouraging, the improvement to new listings is only the first step in the long road to solving low inventory issues keeping many buyers at bay.”



Even with the number of homes coming into the market, the available inventory is well below where it needs to be to satisfy buyer interest. The National Association of Realtors (NAR) reports: ...

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Monday, July 27, 2020   /   by David Cool

Home Sales Hit a Record-Setting Rebound

With a worldwide health crisis that drove a pause in the economy this year, the housing market was greatly impacted. Many have been eagerly awaiting some bright signs of a recovery. Based on the latest Existing Home Sales Report from the National Association of Realtors (NAR), June hit a much-anticipated record-setting rebound to ignite that spark.
According to NAR, home sales jumped 20.7% from May to a seasonally-adjusted annual rate of 4.72 million in June: 



“Existing-home sales rebounded at a record pace in June, showing strong signs of a market turnaround after three straight months of sales declines caused by the ongoing pandemic…Each of the four major regions achieved month-over-month growth.”


This significant rebound is a major boost for the housing market and the U.S. economy. According to Lawrence Yun, Chief Economist for NAR, the momentum has the potential to continue on, too:



“The ...

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Monday, July 6, 2020   /   by David Cool

Is the health crisis driving buyers out of urban areas?

The pandemic has caused consumers to re-examine the components that make up the “perfect home.” Many families are no longer comfortable with the locations and layouts of their existing homes. The allure of city life (more congested) seems to be giving way to either suburban or rural life (less congested). The fascination with an open floor plan seems to be fading as people are finding a need for more privacy while working from home.

Recently, news.com released a report that revealed how buyers’ views of listings are leaning heavily to more suburban and rural properties. Here are the year-over-year percentage increases in views per property type:





Urban – 7%






Suburban – 13%






Rural – 16%





In the report, Javier Vivas, Director of Economic Research for realtor.com, gives these numbers some context:




“This migration to the suburbs is not a new trend, but it has ...

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Friday, June 12, 2020   /   by David Cool

Are you Ready for the Summer Housing Market?

As the health crisis started making its way throughout our country earlier this spring, sellers have been cautious about putting their homes on the market. This hesitation stemmed primarily from fear of the spread of the coronavirus, and understandably so. This abundant caution has greatly impacted the number of homes for sale and slowed the pace of a typically busy spring real estate season. Mark Fleming, Chief Economist at First American notes:


“As more homeowners are reluctant to list their homes for sale amid the pandemic, the supply of homes available to potential home buyers continues to dwindle.”


With many states beginning a phased approach to reopening, virtual best practices and health and safety guidelines for the industry are in place to increase the comfort level of buyers and sellers. What we see today, though, is that sellers are still making a very calculated return to the market. In their latest Weekly H ...

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Friday, May 22, 2020   /   by David Cool

Buying an investment property: Why property management

When you purchase an investment property with the goal of renting it out, you can hire a property manager or manage the property yourself. Property management takes time, effort and can become costly in the long run. Here’s why hiring Cool Realty LLC as your property management company can be a smart choice:
·     Marketing: Cool Realty will advertise and market your property. We have access to the Multiple Listing Service (MLS), which is then ran by Zillow, Redfin and a ton of other search engines; all of which get your property out to prospective tenants. We also do our own marketing on our Facebook pages and send it out to groups we are a part of.
·     Rental market knowledge: Price point can make a HUGE difference in finding tenants. A overpriced rental will likely get no applications, but an underpriced one will cut into your profit margins. Cool Realty will ensure that your property is priced right accord ...

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Cool Realty LLC
David Cool
2105 Park Ave #26
Orange Park, FL 32073
904-602-5555

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